Rei – Writing Killer Postcards to get Motivated Sellers!
So many of you happen to be telling us that you will be willing to get moving investing, but “you can’t find any deals! and consider some of the steps and techniques for finding great bargains?” Several of you’ve even written asking us if there are still any deals left… OF COURSE you will discover! We find these plenty of time. But the truth is ain’t gonna obtain them checking out for-sale ads within the paper, for-sale signs within the yard, or by concentrating solely on short sales, foreclosures, REOs and agent-listed properties. You need to dig out the motivated sellers from within the rocks where they hide, and get These to call YOU!! Imagine how stress-free as well as simple it truly is to earn a massive income when real, genuine motivated sellers call you and buy the right deals out of your calls. It is really like shooting ducks inside a barrel. Alright–enough already! Now you’re wondering : how may you get those same motivated sellers out of under a rock, and calling anyone? Secrets is in a multi-step campaign, and something of your important steps is utilizing direct mail, meaning postcards or letters that will make the motivated sellers purchase their phone and phone you. We have a lot of examples and more in-depth explanation of an entire investor strategy from low-budget on up in this $69 book/tape course Marketing: Strategies for Exploding The number & Quality of this Deals and then we actually design and implement your own private full marketing strategy with you in the 6-month Coaching Program: Secrets to Your own $80,000/year, no-bull, Property Business So, listed here are the 14 key techniques for writing Killer Postcards that can cause a tidal wave of motivated sellers. 1) Write your text or copy with WIIFM at heart. WIIFM is short for What’s Within it In my opinion. The “Me” means the owner, the person receiving your postcard. Write purely concerning benefits to them, NOT package from it, nor completely about yourself. Focus on what is going to excite them, what’s going to you are doing for these people, what else could you truthfully say to cause them to believe you possibly can make them. 2) Headline with WIIFM. Produce a large, bold headline of Ten to twenty words giving your very best self, boldest “WIIFM punch” to them, and it at top of each side of postcard. For example : “Can you probably sell your property in days? Don’t list using an agent or put a ForSale sign out, before reading this”. Another example: “Are you frustrated simply because you want your the place to find sell overnight? You now have a straightforward solution for problems like: fixer-uppers, bad tenants, back payments, estate, eviction, bankruptcy, divorce or foreclosure” 3) Create the recipient’s name/address as personal as you can. You won’t want to look or appear to be junk mail, so when you address the postcard avoid the use of ‘Resident’ or ‘Homeowner’ or ‘Mr. Smith’ or ‘Mrs. Roberts’. Make an effort to just use firstname and lastname : ‘Susan Johnson’. Also you can consider handwriting (or having a handwriting font) the recipient’s info. 4) Use a photo of yourself–a head shot taken with a studio–to allow you to be ‘real, friendly, likable, trustable’ towards seller. The quicker the seller is like they know and trust you, the quicker they’ll call you and selling you their home. 5) Add the address of non-owner occupied property (ie rental house) with your headline, if you’re mailing a great absentee-owner or landlord elsewhere, at their house address. This permits the recipient to learn what design of her houses you are looking for purchasing. 6) Your return address should not be a “junk mail indicator” either, so consider leaving off your enterprise name and instead simply using your own name and/or handwriting the return address, too. 7) You will need testimonials all your happy sellers (include their full names and occupations), in order to include around possible on the postcard so your seller can identify with them and are avalable to think that they know you and trust you–quickly.
For anyone who is too new to have testimonials out of your sellers, then write brief “Success stories”. Simply a paragraph or two describing how you will helped “Frank and Joanne save their house from foreclosure…”. Make these truthful and cut write to the WIIFM, but don’t use last names since you lack written permission. 9) Show owner that you just regularly help their neighbors and/or have got a history of helping sellers, by for example the wide variety of sellers you helped last month or not too long ago, and/or their (nearby) addresses. 10) Sellers need to see your mobile phone number printed for the postcard not less than 3 to 6 times. To ensure that everytime they make out the print they’ve got yet another possibility to lean toward and work out the choice to call you. 11) Sellers trust you more when it’s possible to supply a genuine Guarantee that’s meaningful towards the seller and that you’ll truly stand behind. Such as: “we guarantee you’ll receive a written offer within __48__ hours, or we’ll buy you dinner or give you to your movies” (hand them over something certificate to pizza joint or theatre, if you can not agree to guarantee). 12) Tell everyone, including as part of your postcard, you pay referral fees whenever they have an acquaintance who’d love to sell their residence quickly and hassle-free. 13) Offer the recipient a “Not Quite Ready response mechanism”. If their not prepared to call you and speak with you may yet, but they are regarding green little interested explain how they could call at your website or call your free 24/7 recorded message to learn more. This is a great non-threatening method to still allow website visitors to start to know you and trust you. 14) Lastly, the “P.S.” towards the end of your respective postcard have been researched because MOST-read component of any postcard or letter. So will include a P.S. that summarizes what you do whilst your phone number at the bottom. Lou Castillo has become successfully investing in property ever since the early ?90?s. Castillo was on his way up the corporate ladder until he recognized that real-estate offered an increased chance financial freedom, but for the lifestyle he desired. Lou has a knack for developing powerful & proven systems that actually work in real estate and it has authored above 7 books and courses on the subject.